As the Executive Sales Director at GOTHA COSMETICS, Betti Catino leverages over two decades of extensive experience in the beauty industry to drive growth and innovation in color cosmetics. Her role encompasses the creation, development, and manufacturing of high-quality cosmetic products, where she expertly integrates...
As the Executive Sales Director at GOTHA COSMETICS, Betti Catino leverages over two decades of extensive experience in the beauty industry to drive growth and innovation in color cosmetics. Her role encompasses the creation, development, and manufacturing of high-quality cosmetic products, where she expertly integrates her deep knowledge of packaging, formulation development, and product design. Betti’s passion for beauty is evident in her commitment to bringing exceptional products to life, ensuring that each launch resonates with consumers and meets market demands.
At GOTHA COSMETICS, Betti is currently spearheading several key projects that focus on sustainable packaging solutions and innovative product formulations. Her expertise in P&L management and sales strategy has been instrumental in optimizing the company’s product launch processes, resulting in increased market share and enhanced brand visibility. Betti’s collaborative approach fosters strong relationships with cross-functional teams, enabling seamless communication between R&D, marketing, and sales departments.
In addition to her professional accomplishments, Betti is also a certified yoga instructor, which reflects her holistic approach to life and work. This unique perspective allows her to cultivate a balanced and mindful work environment, encouraging creativity and well-being among her team. With her unwavering dedication to the beauty industry and a keen eye for emerging trends, Betti Catino continues to be a driving force at GOTHA COSMETICS, helping to shape the future of beauty and inspire others along the way. For inquiries or collaboration opportunities, Betti can be reached at [email protected].
