Rasmus Hørmand-Pallesen serves as the Head of the Center of Excellence in Social Media at Danske Bank, where he plays a pivotal role in shaping the organization’s digital narrative and enhancing its online presence. With a robust background in social media strategy and digital communication,...
Rasmus Hørmand-Pallesen serves as the Head of the Center of Excellence in Social Media at Danske Bank, where he plays a pivotal role in shaping the organization’s digital narrative and enhancing its online presence. With a robust background in social media strategy and digital communication, Rasmus leads a dynamic team that is integral to the Group Sustainability, Stakeholder Relations, Communications, Brand & Marketing sectors. His expertise lies in creating and implementing comprehensive digital strategies that not only engage but also convert target audiences across various platforms.
At Danske Bank, Rasmus spearheads a Nordic social media Community of Practice, fostering collaboration and knowledge sharing among teams to ensure a cohesive and effective approach to social media engagement. His key responsibilities include developing innovative campaigns that leverage storytelling and live video streaming to resonate with diverse stakeholders. By integrating paid media strategies with organic content, Rasmus ensures that the bank's messaging is not only impactful but also aligned with broader organizational goals.
Under his leadership, the Center of Excellence is focused on driving digital transformation within the bank, utilizing data-driven insights to refine social media strategies and enhance customer engagement. Rasmus’s passion for digital marketing and e-commerce, combined with his strategic communications acumen, positions him as a thought leader in the financial services industry. His commitment to sustainability and stakeholder engagement reflects Danske Bank's values, making him an invaluable asset in navigating the complexities of today’s digital landscape.
