Chris Hornibrook serves as a Senior Consultant in Business Development at Euromonitor International, where he leverages his extensive expertise in market research to drive strategic initiatives and foster growth for clients across various sectors. With a robust background in financial and investor services, Chris has...
Chris Hornibrook serves as a Senior Consultant in Business Development at Euromonitor International, where he leverages his extensive expertise in market research to drive strategic initiatives and foster growth for clients across various sectors. With a robust background in financial and investor services, Chris has successfully designed and executed projects that involve target acquisition screening and commercial due diligence, ensuring that clients make informed investment decisions in a competitive landscape.
One of Chris's notable projects focuses on the illicit trade in developing markets, where he explores consumer perceptions, conducts market sizing, and assesses fiscal losses. His insights contribute to the development of effective private and public solutions aimed at mitigating the impacts of this complex issue. Additionally, Chris excels in international market entry strategies, where he evaluates market opportunities and identifies suitable distribution partners for clients seeking to expand their footprint in new territories.
Chris's skill set is further enhanced by his proficiency in Chinese, which allows him to navigate the intricacies of East Asian markets and engage with stakeholders effectively. His strong foundation in political science and East Asian studies from the University of Illinois at Urbana-Champaign informs his approach to international relations and marketing strategy, enabling him to craft tailored solutions that resonate with diverse audiences. As a leader in business development, Chris is committed to driving innovation and delivering actionable insights that empower organizations to thrive in an ever-evolving global marketplace.
