Stéphane Warlus, the Chief Marketing Officer at So Shape, is a seasoned professional with over 15 years of experience in the digital marketing landscape. His journey began at Google, where he honed both soft and hard skills that continue to influence his strategic approach today....
Stéphane Warlus, the Chief Marketing Officer at So Shape, is a seasoned professional with over 15 years of experience in the digital marketing landscape. His journey began at Google, where he honed both soft and hard skills that continue to influence his strategic approach today. Following his tenure at Google, Stéphane played a pivotal role at Fnac Spectacles, where he successfully promoted over 60,000 events online. This experience not only sharpened his ability to operate at scale but also taught him the intricacies of navigating high-pressure environments, particularly during an IPO timeframe.
At So Shape, Stéphane is currently spearheading the brand's ambitious global expansion strategy, focusing on new market penetration across Europe and the USA. His no-nonsense approach—characterized by a commitment to sustainable growth without cash burn—has been instrumental in establishing So Shape as a leader in the healthy meal replacement sector. Stéphane's expertise in affiliate marketing, web analytics, and mobile advertising allows him to craft data-driven campaigns that resonate with diverse audiences while maximizing ROI.
With a strong foundation in web design and a knack for compelling written and oral presentations, Stéphane effectively communicates So Shape's value proposition across various platforms, including Instagram Ads and Adobe Campaign Standard. His vision for So Shape is clear: to build a brand that not only meets consumer needs but also fosters a community around healthy living. As he continues to navigate the complexities of the digital marketing landscape, Stéphane remains committed to transparency and authenticity, proving that there are truly "no shortcuts, no secret sauce" in achieving lasting success.
