Mathilde Rohmer is a seasoned marketing professional with nearly two decades of experience dedicated to crafting brand strategies that emphasize emotional connections. As the Directrice de la désirabilité at EASY CASH, a leader in the buying and selling of second-hand and refurbished products, she plays...
Mathilde Rohmer is a seasoned marketing professional with nearly two decades of experience dedicated to crafting brand strategies that emphasize emotional connections. As the Directrice de la désirabilité at EASY CASH, a leader in the buying and selling of second-hand and refurbished products, she plays a pivotal role in reshaping the brand's identity and enhancing its market presence. Her current responsibilities include overseeing the marketing, communication, and e-commerce strategies, where she leads a dynamic team of over 15 professionals.
Mathilde is a key member of the executive committee, driving the global marketing strategy and spearheading the implementation of corporate social responsibility (CSR) initiatives. One of her notable projects includes the launch of "everso," an innovative urban second-hand brand that reflects her commitment to sustainability and the circular economy. This initiative not only aligns with current consumer trends but also reinforces EASY CASH's position as a responsible leader in the industry.
Her expertise in data-driven marketing and trade marketing allows her to create strategies that resonate with diverse stakeholders, ensuring that every party involved feels joy and pride in their association with the brand. Mathilde's passion for beauty and engagement is evident in her work, as she strives to cultivate a brand experience that is both meaningful and memorable. With a strong foundation in internal communications and social media marketing, she effectively bridges the gap between the brand and its audience, fostering a community that values both quality and sustainability in their purchasing decisions.
