Lisa Alexander, as the Director of Marketing at Cape Symphony, brings over 25 years of executive leadership experience to her role, where she plays a pivotal part in shaping the organization’s outreach and engagement strategies. With a strong focus on audience engagement, Lisa has successfully...
Lisa Alexander, as the Director of Marketing at Cape Symphony, brings over 25 years of executive leadership experience to her role, where she plays a pivotal part in shaping the organization’s outreach and engagement strategies. With a strong focus on audience engagement, Lisa has successfully designed and implemented innovative marketing programs that not only resonate with the community but also drive significant growth in enrollments and ticket sales. Under her stewardship, the Cape Symphony achieved an impressive 98% of pre-pandemic ticket revenue and a remarkable 15% increase in sales compared to the previous year, reflecting her ability to adapt marketing strategies in a dynamic environment.
Lisa's expertise in communication and marketing strategy is complemented by her visionary approach and strong work ethic, enabling her to foster a culture of collaboration within her team and across the organization. Her commitment to mission-driven initiatives is evident in her efforts to inspire philanthropic support for the Symphony’s diverse arts programming, ensuring that the organization remains a vital part of the cultural landscape. Key projects under her leadership include targeted content marketing campaigns and strategic social media initiatives that have enhanced audience engagement and broadened the Symphony's reach.
In addition to her marketing acumen, Lisa excels in donor management and grant writing, skills that are crucial for securing funding and building lasting relationships with stakeholders. Her ability to communicate effectively with diverse audiences and her dedication to the arts make her a respected leader in the industry, driving the Cape Symphony toward a future of creativity and innovation.
