Erin Collins serves as the B2B Partner Marketing Manager for SimplePractice Health Plans, where she plays a pivotal role in shaping the marketing strategy for Health Plans Connect, the company’s innovative B2B behavioral health access solution. With a deep commitment to generating meaningful impact in...
Erin Collins serves as the B2B Partner Marketing Manager for SimplePractice Health Plans, where she plays a pivotal role in shaping the marketing strategy for Health Plans Connect, the company’s innovative B2B behavioral health access solution. With a deep commitment to generating meaningful impact in healthcare, Erin leverages her expertise in multi-channel marketing to drive full-funnel lead generation and ensure the success of B2B2C programs. Her work is instrumental in connecting over 200,000 health and wellness clinicians with streamlined practice management solutions that enhance patient access to care.
At SimplePractice, Erin is at the forefront of pioneering initiatives that bridge the gap between healthcare providers and health plans. She is adept at communicating complex product offerings in a way that resonates with diverse stakeholders, from clinicians to health plan administrators. Her proficiency with tools like Figma, Twilio, and Sendgrid enables her to create engaging marketing collateral and optimize communication strategies that elevate brand identity and drive user engagement.
Key projects under Erin's leadership include the launch of targeted campaigns that not only generate leads but also foster long-term partnerships with health plans. By employing a lean startup approach, she continuously refines marketing strategies based on data-driven insights, ensuring that Health Plans Connect remains responsive to the evolving needs of the healthcare landscape. Erin's passion for innovative healthcare solutions, combined with her strong public speaking skills, positions her as a thought leader in the industry, dedicated to enhancing access to quality behavioral health services.
