Lon Peterson serves as the Chief Communications and Intergovernmental Relations Officer for the City of Santa Rosa, where he leverages over 20 years of extensive experience in communications, public relations, and community engagement. As a key member of the Executive Team, Lon plays a pivotal...
Lon Peterson serves as the Chief Communications and Intergovernmental Relations Officer for the City of Santa Rosa, where he leverages over 20 years of extensive experience in communications, public relations, and community engagement. As a key member of the Executive Team, Lon plays a pivotal role in shaping the city’s communication strategies and fostering intergovernmental relationships that enhance community participation and transparency. His leadership is instrumental in overseeing the Communications and Intergovernmental Relations Office, where he champions initiatives that promote open dialogue between the city and its residents.
One of Lon's significant contributions has been the development and implementation of a comprehensive legislative advocacy program. This program is designed to align the city’s priorities with state and federal agendas, ensuring that Santa Rosa's voice is effectively represented in legislative discussions. By collaborating closely with the city’s lobbyists, Lon has successfully navigated complex policy landscapes, advocating for resources and support that directly benefit the community.
In addition to his advocacy work, Lon serves as the staff liaison to both the Community Advisory Board and the Open Government Task Force. In these roles, he fosters engagement and encourages community participation, ensuring that diverse voices are heard in the decision-making process. His expertise in writing, editing, and public speaking enhances the city’s outreach efforts, while his skills in advertising and campaign management help to effectively communicate key initiatives and programs to the public. Through innovative strategies and a commitment to transparency, Lon Peterson continues to elevate the City of Santa Rosa’s communication efforts, driving meaningful connections between the government and the community it serves.
