Sabrina Lefevre currently serves as the Directrice Grands Comptes at The Estée Lauder Companies Inc., where she leverages over 20 years of international experience in the beauty and luxury cosmetics sectors. Her role is pivotal in shaping the strategic direction and operational efficiency of key...
Sabrina Lefevre currently serves as the Directrice Grands Comptes at The Estée Lauder Companies Inc., where she leverages over 20 years of international experience in the beauty and luxury cosmetics sectors. Her role is pivotal in shaping the strategic direction and operational efficiency of key brands within the portfolio, particularly focusing on SMASMBOX and GLAMGLOW. Collaborating closely with the West Coast President, Sabrina is at the forefront of designing a new organizational structure and operating model that aligns with the evolving market dynamics and consumer preferences.
One of her key projects involves leading a comprehensive change management initiative aimed at integrating global and North American operations. This transformation is not merely structural; it encompasses a fundamental shift in the ways of working, emphasizing agility and streamlined processes. By implementing an ‘Agile’ Project Management Approach (PMA), Sabrina is driving a cultural shift that encourages innovation, responsiveness, and collaboration across teams. Her strategic vision is complemented by her expertise in brand management, trade marketing, and P&L oversight, ensuring that insights and data are effectively translated into actionable strategies that enhance brand equity and market presence.
Sabrina’s leadership style is characterized by her ability to navigate multicultural environments, fostering a collaborative atmosphere that empowers teams to excel. Her commitment to branding and marketing management is evident in her ability to build strong, resonant brands that resonate with diverse consumer segments. As she continues to lead transformative initiatives at Estée Lauder, Sabrina remains a key figure in the luxury cosmetics landscape, driving growth and innovation in a highly competitive market.