As the Commercial Director at Fospha, Sam Carter plays a pivotal role in driving the company’s mission to revolutionize marketing measurement for direct-to-consumer brands. With a robust background in digital marketing and analytics, Sam leverages first-party data and advanced data science modeling to empower marketers...
As the Commercial Director at Fospha, Sam Carter plays a pivotal role in driving the company’s mission to revolutionize marketing measurement for direct-to-consumer brands. With a robust background in digital marketing and analytics, Sam leverages first-party data and advanced data science modeling to empower marketers to optimize their budgets effectively. Under his leadership, Fospha has achieved an impressive threefold growth in annual recurring revenue (ARR) for two consecutive years, showcasing his ability to deliver tangible results in a competitive landscape.
Sam’s expertise extends to developing predictive planning models that guide clients on when to allocate resources for maximum impact, ensuring that every view, impression, and click is accurately credited in the customer acquisition and retention journey. His strategic vision has not only led to a remarkable Net Promoter Score (NPS) of 80 but also positioned Fospha as a momentum leader in the G2 awards, reflecting the platform's exceptional user satisfaction and effectiveness.
With over $1 billion in marketing spend under measurement, Sam is committed to providing the world’s leading retailers with unparalleled insights and analytics. His dedication to delivering 10x better marketing measurement in just two weeks has transformed how brands approach their marketing strategies. By combining his skills in business strategy, lead generation, and online marketing, Sam continues to drive innovation at Fospha, ensuring that clients can make data-driven decisions that enhance their marketing performance and overall growth.
