As the Ecommerce Marketing Manager at NET-A-PORTER, Natalia Ramirez brings over a decade of specialized experience in the luxury fashion, beauty, fine jewelry, and lifestyle sectors. Her role is pivotal in overseeing US marketing activities, where she expertly navigates both brand marketing and performance channels...
As the Ecommerce Marketing Manager at NET-A-PORTER, Natalia Ramirez brings over a decade of specialized experience in the luxury fashion, beauty, fine jewelry, and lifestyle sectors. Her role is pivotal in overseeing US marketing activities, where she expertly navigates both brand marketing and performance channels to drive engagement and sales. Natalia leads the charge in display advertising and paid social initiatives, ensuring that global and regional campaigns resonate with the target audience. Her keen eye for identifying culturally relevant activations and partnerships has enabled NET-A-PORTER to connect authentically with diverse consumer segments, enhancing brand awareness and loyalty.
Natalia's expertise extends across various B2C e-commerce marketing strategies, including performance marketing, influencer collaborations, and affiliate programs. Her strategic approach combines data-driven insights with creative storytelling, allowing her to craft compelling campaigns that not only capture attention but also convert interest into action. Fluent in Spanish, she leverages her language skills to engage with a broader audience and foster relationships in key markets.
Key projects under her leadership have included high-profile influencer partnerships and innovative brand collaborations that align with NET-A-PORTER’s luxury ethos. By utilizing her strong communication skills and proficiency in management tools like Microsoft Excel, Natalia effectively analyzes campaign performance and optimizes strategies to achieve ambitious marketing goals. Her dedication to excellence and passion for the luxury market make her a vital asset to the NET-A-PORTER team, driving growth and enhancing the brand's prestigious reputation in the e-commerce landscape.
