Katy S. serves as the Associate Media Director for Retail Media Investment at Mindshare, where she harnesses her extensive expertise in commerce media to drive innovative marketing strategies for leading CPG brands. With a strong foundation in retail media, Katy leads a dynamic team of...
Katy S. serves as the Associate Media Director for Retail Media Investment at Mindshare, where she harnesses her extensive expertise in commerce media to drive innovative marketing strategies for leading CPG brands. With a strong foundation in retail media, Katy leads a dynamic team of managers and associates, empowering them to execute comprehensive media investment strategies that align with client business KPIs. Her leadership style emphasizes collaboration and dynamic problem-solving, fostering an environment where team members feel motivated to leverage their diverse skill sets and ideas.
Katy's strategic mindset is instrumental in developing and facilitating streamlined workflows and procedures that enhance operational efficiency within the team. By integrating cross-channel marketing approaches, she ensures that campaigns are not only impactful but also resonate with target audiences across various platforms. Her proficiency in digital activation and media planning enables her to craft tailored solutions that elevate brand awareness and drive measurable results for clients.
In her role, Katy is also deeply involved in digital media analytics, utilizing data-driven insights to refine strategies and optimize campaign performance. Her commitment to continuous improvement and innovation positions her as a thought leader in the retail media landscape, making her an invaluable asset to both her team and the broader organization. With a passion for product development and a keen understanding of the CPG industry, Katy is dedicated to delivering exceptional media solutions that propel brands forward in an increasingly competitive marketplace.
