James Frandsen serves as Principal at Royce Partners, where he leverages his extensive experience in global early-stage executive roles to drive innovative B2B Go-to-Market strategies. With a solid foundation in International Business from Westminster, James is passionate about building companies that resonate with people through...
James Frandsen serves as Principal at Royce Partners, where he leverages his extensive experience in global early-stage executive roles to drive innovative B2B Go-to-Market strategies. With a solid foundation in International Business from Westminster, James is passionate about building companies that resonate with people through exceptional design, development, and branding. His current role involves not only exceeding revenue goals but also transforming the way prospective clients perceive value in their buying journeys.
At Royce Partners, James is leading key projects that focus on understanding and shaping the complex buying criteria of clients, ensuring that the firm remains at the forefront of relationship-based business growth. His philosophy of "building better buyers" emphasizes the importance of client advocacy, enabling him to forge lasting, profitable relationships that extend beyond mere transactions. By utilizing his skills in Request for Proposal (RFP) management, deal structuring, and new business development, he has successfully navigated intricate deal flows and driven performance attribution that aligns with the strategic objectives of the firm.
James's cultural awareness and deadline-oriented approach allow him to effectively manage account relationships across diverse industries, ensuring that Royce Partners not only meets but exceeds client expectations. His expertise in media buying and deal flow management further enhances his ability to deliver tailored solutions that resonate with clients, solidifying Royce Partners' reputation as a leader in the market. Through his strategic initiatives and partnerships, James continues to inspire teams and clients alike, fostering an environment where innovation and growth thrive.
