Laura Hicks, as the Founder of Datalytics Marketing, LLC, leverages over two decades of extensive experience to drive innovative digital marketing solutions that resonate with clients' unique goals. Under her leadership, Datalytics has emerged as a formidable player in the digital marketing landscape, specializing in...
Laura Hicks, as the Founder of Datalytics Marketing, LLC, leverages over two decades of extensive experience to drive innovative digital marketing solutions that resonate with clients' unique goals. Under her leadership, Datalytics has emerged as a formidable player in the digital marketing landscape, specializing in strategic planning, public relations, and multi-channel marketing initiatives. Laura’s expertise spans a wide array of disciplines, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing, allowing her to craft comprehensive marketing strategies that deliver measurable results.
At Datalytics, Laura is currently spearheading key projects that focus on enhancing brand visibility and engagement through data-driven insights. Her hands-on approach to project management ensures that each campaign is meticulously tailored to meet client objectives, whether it’s increasing online traffic, boosting conversion rates, or enhancing overall brand reputation. Laura’s commitment to excellence is further exemplified by her active involvement in the Public Relations Council of Alabama, where she contributes to shaping industry standards and best practices.
In addition to her role at Datalytics, Laura serves on the boards of Valiant Cross Books and Family Guidance, reflecting her dedication to community engagement and support for local initiatives. Her multifaceted skill set, combined with her passion for digital marketing, positions Laura as a thought leader in the industry, consistently pushing the boundaries of what is possible in marketing communications. Through Datalytics, she continues to empower businesses to navigate the complexities of the digital landscape, ensuring they achieve sustainable growth and success.
