Anamaria Friede is a purpose-driven executive leader at Whole Foods Market, where she serves as the Executive Leader/Director for Grocery. With over 20 years of extensive experience in Strategic and Ethical Sourcing, Supplier Negotiation, and Supply Chain Optimization, Anamaria has established herself as a pivotal...
Anamaria Friede is a purpose-driven executive leader at Whole Foods Market, where she serves as the Executive Leader/Director for Grocery. With over 20 years of extensive experience in Strategic and Ethical Sourcing, Supplier Negotiation, and Supply Chain Optimization, Anamaria has established herself as a pivotal figure in driving transformation and growth within the grocery sector. Her current role involves leading the purchasing strategy for key categories, including Breakfast, Baking, Meals, Household Essentials, Baby, and Pet Products. By focusing on product mix, innovation, merchandising, pricing, and promotions, she ensures that Whole Foods Market remains at the forefront of customer satisfaction and market trends.
Anamaria's expertise in fostering strong supplier partnerships is a cornerstone of her strategy, enabling her to drive competitive advantage and enhance financial performance. She is adept at implementing data-driven decision-making processes that optimize inventory management and streamline supply chain operations. Her leadership extends beyond procurement; she spearheads organizational change initiatives that engage cross-functional teams, fostering a culture of collaboration and innovation.
Key projects under her direction have included the introduction of sustainable sourcing practices and the development of new product lines that cater to evolving consumer preferences. Anamaria's commitment to ethical sourcing not only aligns with Whole Foods Market's core values but also resonates with a growing demographic of conscious consumers. Her ability to leverage market research and customer insights ensures that the grocery offerings are not only profitable but also aligned with the values of the community she serves. Through her strategic vision and hands-on leadership, Anamaria Friede continues to set new benchmarks in the grocery industry, consistently surpassing P&L targets and driving meaningful change.
