As the Director of Marketing at Paradigm Oral Health, Kirsten Smith brings over a decade of experience in orchestrating large-scale marketing initiatives for high-profile brands. Her role is pivotal in driving the company’s growth strategies, particularly through acquisitions and the establishment of new practices (DeNovos)....
As the Director of Marketing at Paradigm Oral Health, Kirsten Smith brings over a decade of experience in orchestrating large-scale marketing initiatives for high-profile brands. Her role is pivotal in driving the company’s growth strategies, particularly through acquisitions and the establishment of new practices (DeNovos). Reporting directly to the CEO, Kirsten is at the forefront of developing and executing comprehensive marketing strategies tailored for a network of over 40 oral surgery practices. This involves navigating the complexities of multi-location marketing campaigns, where her expertise in integrated marketing and strategic thinking shines.
Kirsten's leadership is characterized by her ability to mentor and inspire a diverse team of marketing professionals, fostering an environment of collaboration and innovation. She leverages her deep understanding of consumer behavior to create targeted campaigns that resonate with patients and enhance brand loyalty. Her proficiency in email marketing and customer service ensures that communication with potential and existing patients is not only effective but also engaging.
Key projects under her direction include the launch of a multi-channel marketing campaign aimed at increasing patient acquisition and retention across the practice network. By forging strategic partnerships and utilizing data-driven insights, Kirsten has successfully elevated the brand's visibility and market presence. Her problem-solving skills and strategic mindset enable her to adapt to the ever-evolving landscape of the oral health industry, ensuring that Paradigm Oral Health remains a leader in delivering exceptional patient care. Through her commitment to excellence and innovation, Kirsten continues to shape the future of marketing within the oral health sector.
