Tony Innouvong serves as the Senior Marketing Operations Manager at Upside, where he plays a pivotal role in enhancing the effectiveness of B2B marketing campaigns through strategic integration of HubSpot and Salesforce. With a robust background in marketing operations, Tony excels in leveraging automation and...
Tony Innouvong serves as the Senior Marketing Operations Manager at Upside, where he plays a pivotal role in enhancing the effectiveness of B2B marketing campaigns through strategic integration of HubSpot and Salesforce. With a robust background in marketing operations, Tony excels in leveraging automation and data architecture to streamline processes and optimize campaign performance across various verticals. His expertise in email marketing and inbound lead generation allows him to create targeted campaigns that resonate with diverse audiences, driving engagement and conversion rates.
At Upside, Tony is currently spearheading key projects that focus on refining the HubSpot-Salesforce integration, ensuring seamless data flow and accuracy. This integration is crucial for executing successful marketing strategies that align with the company’s overarching goals. By fostering cross-functional collaboration, he effectively bridges the gap between marketing, sales, and customer service teams, ensuring that all stakeholders are aligned and informed.
Tony's leadership skills shine through in his ability to manage vendor relationships and oversee program management initiatives. His commitment to community outreach and social media advertising further enhances Upside's brand presence, allowing the company to connect meaningfully with its target audience. As a results-driven professional, Tony is dedicated to driving campaign success and contributing to Upside's growth trajectory, making him an invaluable asset to the marketing operations team.
