Craig Gatzlaff serves as the President of G2 Enterprises | Gunners Guns, where he leverages over 25 years of extensive experience in sales and marketing management to drive the company's growth in the firearms industry. Under his leadership, Gunners Guns has achieved remarkable success, surpassing...
Craig Gatzlaff serves as the President of G2 Enterprises | Gunners Guns, where he leverages over 25 years of extensive experience in sales and marketing management to drive the company's growth in the firearms industry. Under his leadership, Gunners Guns has achieved remarkable success, surpassing $2.5 billion in gross sales within just nine years. This impressive feat is a testament to Craig's adeptness in sales leadership, customer relationship management, and sales pipeline development, which are critical in a competitive market such as firearms, accessories, and ammunition.
Craig's expertise extends across various channels, including retail, contract manufacturing, and Software as a Service (SAAS), where he has successfully navigated the complexities of several $500 million global businesses. His strategic planning and forecasting skills have been instrumental in identifying market trends and aligning the company's offerings to meet the needs of shooting sports enthusiasts, law enforcement agencies, and hunting aficionados.
At Gunners Guns, Craig is currently spearheading key projects aimed at enhancing customer experience and optimizing lead generation through innovative marketing strategies, including SEO and mobile marketing. His commitment to building strategic partnerships has not only expanded the company's reach but has also solidified its reputation as a trusted provider in the firearms sector. As a Federal Firearms License (FFL) holder, Craig ensures that Gunners Guns adheres to all regulatory requirements while fostering a culture of safety and responsibility in the shooting sports community. His blend of leadership, industry knowledge, and customer-centric approach positions Gunners Guns for continued success in an ever-evolving marketplace.
