Melanie Birkeland is a dynamic and trusted leader in the MarTech landscape, currently serving as the Director of MarTech and Application Development at Instruction Construction. With a robust background in managing global teams and driving internal operations, Melanie excels in enhancing customer experiences (CX) and...
Melanie Birkeland is a dynamic and trusted leader in the MarTech landscape, currently serving as the Director of MarTech and Application Development at Instruction Construction. With a robust background in managing global teams and driving internal operations, Melanie excels in enhancing customer experiences (CX) and customer success (CS) within the SaaS and healthcare technology sectors. Her passion for building innovative business and MarTech systems is evident in her current project: the development of an online mobile application tool designed to empower students in managing their curriculum effectively. This initiative not only fosters asynchronous engagement but also significantly enhances the overall student experience by providing essential features such as task creation, practice scheduling, and connections with peers and mentors.
Melanie's expertise in customer journeys and product development is instrumental in ensuring that the application meets the diverse needs of students, making them the heroes of their educational journeys. By leveraging her skills in digital asset management and cross-functional team leadership, she orchestrates seamless collaboration across departments, driving growth marketing and engagement strategies that resonate with users. Her commitment to community development further enriches the learning environment, creating a supportive ecosystem for students to thrive. With a strong foundation in both Agile and Waterfall methodologies, Melanie adeptly navigates the complexities of MarTech, ensuring that each project aligns with the strategic vision of Instruction Construction while delivering measurable results. Her leadership not only inspires her team but also cultivates a culture of innovation and customer-centricity, positioning Instruction Construction as a leader in educational technology solutions.
