As the Director of Sales and Marketing at Julian Hard Cider since 2015, Brian Mayer has been instrumental in driving the brand’s growth and visibility across California’s competitive beverage landscape. With a robust background in territory account management, Brian excels in building and nurturing relationships...
As the Director of Sales and Marketing at Julian Hard Cider since 2015, Brian Mayer has been instrumental in driving the brand’s growth and visibility across California’s competitive beverage landscape. With a robust background in territory account management, Brian excels in building and nurturing relationships with over 100 distributor sales representatives, ensuring that Julian Hard Cider secures prime placement in more than 1,000 retail and bar accounts. His strategic approach to account management is complemented by his expertise in direct store delivery (DSD) and forecasting, which allows him to effectively anticipate market trends and consumer preferences.
Brian's role encompasses a wide range of responsibilities, from leading comprehensive sales and marketing initiatives to planning and executing impactful events that showcase the brand. His experience in online marketing and social media management has been pivotal in enhancing Julian Hard Cider’s digital presence, engaging consumers, and driving brand loyalty. Additionally, Brian’s persuasive presentation skills have proven invaluable in conducting business reviews and securing buy-in from key stakeholders, including retail buyers and wholesalers.
Under his leadership, Julian Hard Cider has not only expanded its market reach but has also cultivated a loyal customer base that appreciates the brand's commitment to quality and innovation. Brian’s ability to blend creativity with analytical thinking ensures that every marketing campaign is not only engaging but also aligned with the company’s growth objectives. As he continues to spearhead new projects and initiatives, Brian remains dedicated to elevating Julian Hard Cider’s position as a leader in the craft beverage industry.
