As the Senior Media Director at Assembly Global, Amy Emmons plays a pivotal role in shaping and executing comprehensive media strategies that drive brand awareness and customer acquisition for a diverse portfolio of clients. With a keen eye for market trends and consumer behavior, Amy...
As the Senior Media Director at Assembly Global, Amy Emmons plays a pivotal role in shaping and executing comprehensive media strategies that drive brand awareness and customer acquisition for a diverse portfolio of clients. With a keen eye for market trends and consumer behavior, Amy leverages her extensive expertise in marketing strategy and integrated marketing to craft innovative media plans that not only meet but exceed industry benchmarks. Her leadership extends to managing a dynamic media planning team, where she fosters a culture of collaboration and creativity, ensuring that every campaign is both efficient and effective.
Amy's current projects include spearheading multi-channel marketing initiatives that integrate traditional print media with cutting-edge digital strategies. By employing a mixed media approach, she maximizes reach and engagement, effectively targeting key demographics and driving traffic to client platforms. Her ability to analyze performance metrics and competitor landscapes allows her to pivot strategies in real-time, ensuring optimal results in branding and acquisition efforts.
In addition to her tactical expertise, Amy is a strategic partner across matrix organizations, working closely with senior leaders to align media initiatives with broader business objectives. Her commitment to delivering above-industry outcomes is evident in her track record of successful campaigns that resonate with audiences and elevate brand positioning. With a strong foundation in advertising, social media, and marketing communications, Amy Emmons continues to be a driving force in the ever-evolving landscape of media strategy, consistently pushing the boundaries of what is possible in the marketing realm.
