Barnaby Cole serves as the Business Partner Ecosystem Leader for Professional Services EMEA at IBM, where he plays a pivotal role in shaping and executing the Professional Services Partner strategy across the region. With a wealth of experience in Information Technology, Barnaby has established himself...
Barnaby Cole serves as the Business Partner Ecosystem Leader for Professional Services EMEA at IBM, where he plays a pivotal role in shaping and executing the Professional Services Partner strategy across the region. With a wealth of experience in Information Technology, Barnaby has established himself as a highly respected figure in the realms of Data Science, Business Analytics, and AI. His expertise is not only rooted in managing customer success strategies but also in fostering robust commercial relationships that drive innovation and growth.
In his current role, Barnaby is focused on enhancing the EMEA Professional Services Partner Ecosystem, with a keen emphasis on achieving incremental revenue growth and high margins through net new business development. He operates as the primary point of contact for key Business Partners, leveraging his deep understanding of the industry to identify opportunities that align with IBM’s strategic goals. His leadership is characterized by a creative approach to problem-solving, enabling him to navigate complex challenges and deliver tailored solutions that meet the unique needs of clients.
Barnaby’s skill set is diverse, encompassing technical proficiencies in platforms such as Weblogic, IIS, and Microsoft SQL Server, as well as expertise in data integration and analytics tools like Cognos. His experience in pre-sales and product delivery further enhances his ability to bridge the gap between technology and business strategy, ensuring that IBM’s partners are well-equipped to capitalize on emerging trends in the market. As he continues to drive the Professional Services Partner Ecosystem forward, Barnaby remains committed to fostering collaboration and innovation that not only benefits IBM but also empowers partners to thrive in an increasingly competitive landscape.
