Ayash Basu serves as a Managing Director & Partner at Boston Consulting Group (BCG), where he leverages his extensive expertise in growth strategies, marketing, and sales to guide top management in navigating complex business landscapes. With a proven track record in driving commercial transformations, Ayash...
Ayash Basu serves as a Managing Director & Partner at Boston Consulting Group (BCG), where he leverages his extensive expertise in growth strategies, marketing, and sales to guide top management in navigating complex business landscapes. With a proven track record in driving commercial transformations, Ayash specializes in helping global automotive, mobility, and industrial companies achieve sustainable growth and enhanced earnings. His approach is rooted in a deep understanding of digital marketing, performance management, and the allocation of marketing spend to maximize return on investment (ROI).
At BCG, Ayash has led several key projects that focus on optimizing operating models and developing robust business unit strategies. His work often involves implementing advanced analytics to establish relevant metrics for performance tracking, ensuring that clients can make data-driven decisions that propel their businesses forward. His vertical experience spans multiple sectors, particularly in consumer goods, electronics, and apparel, allowing him to bring a diverse perspective to each engagement.
Ayash's skill set includes e-commerce strategies, customer insights, and sales force effectiveness, making him a valuable asset in today’s rapidly evolving marketplace. He is adept at fostering strategic partnerships and navigating emerging markets, which are crucial for companies looking to expand their reach and enhance their competitive edge. Through his leadership, Ayash not only drives immediate results but also instills a culture of continuous improvement and innovation within organizations, positioning them for long-term success in an increasingly digital world.
