Craig Colling serves as the Senior Vice President and Vendor Channel Leader for Ascentium Capital, a division of Regions Bank, where he plays a pivotal role in driving the company’s strategic vendor partnership programs. With a robust background in business development and sales operations, Craig...
Craig Colling serves as the Senior Vice President and Vendor Channel Leader for Ascentium Capital, a division of Regions Bank, where he plays a pivotal role in driving the company’s strategic vendor partnership programs. With a robust background in business development and sales operations, Craig leads a dynamic team dedicated to enhancing vendor relationships and expanding the reach of Ascentium’s award-winning financing solutions. His expertise in lead generation and marketing strategy enables the Vendor Channel Team to identify and cultivate partnerships that align with the company's mission of providing a superior financing experience.
Under Craig's leadership, the team has successfully launched several key initiatives aimed at streamlining the financing process for manufacturers, distributors, and resellers. By leveraging advanced technology and a customer-centric approach, Ascentium Capital offers fast and flexible financing options tailored to meet the diverse needs of businesses across various industries. Craig’s proficiency in operations management and P&L management ensures that these initiatives not only drive revenue growth but also enhance operational efficiency.
Craig’s commitment to fostering strong vendor relationships is reflected in the collaborative culture he promotes within his team. By utilizing tools such as Salesforce.com for sales tracking and performance analysis, he empowers his team to make data-driven decisions that enhance customer satisfaction and drive business success. As Ascentium Capital continues to innovate in the equipment and technology financing space, Craig’s leadership and vision will be instrumental in shaping the future of the Vendor Channel and solidifying the company’s position as a leader in the industry.
