As the CEO of Borrell Associates Inc., Gordon Borrell has established himself as a leading authority in the local media and advertising landscape. With over two decades of experience, he has successfully transformed Borrell Associates into a multimillion-dollar market research firm that specializes in tracking...
As the CEO of Borrell Associates Inc., Gordon Borrell has established himself as a leading authority in the local media and advertising landscape. With over two decades of experience, he has successfully transformed Borrell Associates into a multimillion-dollar market research firm that specializes in tracking and forecasting trends within the local advertising ecosystem. Under his leadership, the company has developed a robust team of experts in research, analysis, technology, and client support, enabling it to serve over 1,300 clients across various sectors.
Gordon's expertise spans a wide array of disciplines, including digital media, publishing, and social media strategies, which are critical in today’s rapidly evolving marketing environment. His focus on analytics and lead generation has empowered businesses to make data-driven decisions, optimizing their marketing strategies for maximum impact. Gordon is particularly adept at leveraging platforms like Facebook to enhance advertising sales, ensuring that clients can effectively reach their target audiences.
Key projects under his direction have included comprehensive studies on the shifting dynamics of local advertising, which have provided invaluable insights for businesses navigating the complexities of web marketing. Gordon's entrepreneurial spirit and commitment to innovation have positioned Borrell Associates as a trusted partner for organizations looking to thrive in the competitive landscape of digital marketing. His thought leadership continues to influence industry standards, making him a sought-after speaker and consultant on the future of local media and advertising.
