Steffen Wulff Petersen is a dynamic entrepreneur and Co-Founder of Sona, a pioneering workforce management platform designed specifically for frontline enterprises. Launched in 2021 and backed by notable investors such as Gradient Ventures (Google), SpeedInvest, and Notion Capital, Sona is on a mission to redefine...
Steffen Wulff Petersen is a dynamic entrepreneur and Co-Founder of Sona, a pioneering workforce management platform designed specifically for frontline enterprises. Launched in 2021 and backed by notable investors such as Gradient Ventures (Google), SpeedInvest, and Notion Capital, Sona is on a mission to redefine how frontline work is managed and optimized. With a vision to enhance employee engagement and operational efficiencies, Sona leverages cutting-edge technology to create a next-generation enterprise stack that empowers organizations to streamline their operations and elevate the employee experience.
Steffen's extensive background in the tech and startup ecosystems uniquely positions him to lead Sona's ambitious initiatives. His previous successes include establishing Rocket Internet UK in 2011 and playing pivotal roles in the successful exits of Lazada, which sold for $3 billion to Alibaba, and HelloFresh, which achieved a €2 billion IPO. These experiences have equipped him with a deep understanding of valuation, business strategy, and mergers & acquisitions, making him a valuable asset in navigating the complexities of the startup landscape.
At Sona, Steffen is focused on driving key projects that integrate advanced analytics and user-friendly interfaces into workforce management, ensuring that frontline workers are not only engaged but also equipped with the tools they need to thrive. His expertise in financial modeling and corporate finance complements his strategic vision, enabling Sona to attract significant investment and foster growth in a competitive market. As a Danish entrepreneur currently based in London, Steffen continues to push the boundaries of innovation, shaping the future of work for frontline enterprises globally.
