Miguel Guinalíu is an esteemed Associate Professor at the Faculty of Economics and Business Studies at the University of Zaragoza, where he plays a pivotal role in shaping the next generation of marketing professionals. With a focus on e-marketing, marketing strategy, and consumer behavior on...
Miguel Guinalíu is an esteemed Associate Professor at the Faculty of Economics and Business Studies at the University of Zaragoza, where he plays a pivotal role in shaping the next generation of marketing professionals. With a focus on e-marketing, marketing strategy, and consumer behavior on the Internet, Miguel brings a wealth of knowledge and practical insights to his undergraduate and graduate courses. His teaching methodology combines theoretical frameworks with real-world applications, ensuring that students are well-equipped to navigate the complexities of digital marketing landscapes.
In addition to his teaching responsibilities, Miguel is actively engaged in research that explores the dynamic interplay between consumer behavior and digital marketing strategies. His work often delves into areas such as market research, search engine optimization (SEO), and social media consulting, making significant contributions to the academic community and industry practices alike. Miguel's expertise in Google Ads and WordPress further enhances his ability to guide students and professionals in optimizing their online presence and marketing effectiveness.
Currently, Miguel is involved in several key projects that aim to bridge the gap between academia and industry. These initiatives include collaborations with local businesses to conduct market studies and develop innovative marketing strategies that leverage digital tools. His commitment to enhancing the quality of higher education is evident in his active participation in specialized courses and workshops, where he shares his insights on the latest trends and technologies in marketing. Through his multifaceted role at the Universidad de Zaragoza, Miguel Guinalíu continues to inspire and empower future leaders in the field of marketing.
