Lauren Lombardo serves as the Vice President of Brand Marketing at Simon Property Group, where she leverages her two decades of integrated marketing and advertising experience to drive impactful B2C marketing initiatives. In her current role, Lauren is at the forefront of shaping the brand...
Lauren Lombardo serves as the Vice President of Brand Marketing at Simon Property Group, where she leverages her two decades of integrated marketing and advertising experience to drive impactful B2C marketing initiatives. In her current role, Lauren is at the forefront of shaping the brand narrative for one of the world’s leading retail real estate companies. Her expertise spans across fashion, retail, consumer packaged goods (CPG), and lifestyle sectors, allowing her to create compelling marketing strategies that resonate with diverse audiences.
At Simon Property Group, Lauren manages cross-functional teams and collaborates with external agencies to execute innovative campaigns that enhance brand visibility and consumer engagement. Her leadership in key projects has resulted in successful interactive advertising initiatives and dynamic digital strategies that elevate the shopping experience across Simon’s extensive portfolio of properties. With a strong focus on brand development and architecture, she has effectively positioned Simon as a market leader in retail real estate, ensuring that the brand remains relevant in an ever-evolving landscape.
Lauren’s passion for storytelling shines through in her creative direction, where she crafts narratives that connect people with brands on a deeper level. Her proficiency in social media and CRM strategies has enabled her to build lasting relationships with consumers, fostering loyalty and driving foot traffic to Simon’s shopping destinations. As a visionary in marketing communications, Lauren Lombardo continues to push the boundaries of brand marketing, making significant contributions to the industry while inspiring her teams to think creatively and strategically.
