Colette Crosby is a seasoned marketing consultant with a wealth of experience in driving strategic initiatives for global brands. Currently leading Colette Crosby Consulting, she leverages her extensive background as a marketing director for industry giants like Intuit, GoDaddy, and Indeed to provide tailored marketing...
Colette Crosby is a seasoned marketing consultant with a wealth of experience in driving strategic initiatives for global brands. Currently leading Colette Crosby Consulting, she leverages her extensive background as a marketing director for industry giants like Intuit, GoDaddy, and Indeed to provide tailored marketing solutions that empower businesses to thrive in competitive markets. Colette's expertise spans various domains, including consumer and small-to-medium business (SMB) segments, where she has successfully built and managed high-performing marketing teams both in the U.S. and internationally.
At Colette Crosby Consulting, she is particularly focused on key accounts such as Grammarly and Indeed, where her strategic insights have been pivotal in shaping marketing strategies. As the interim lead for Consumer Product Marketing at Grammarly, Colette guided her team through critical phases of market insights development, product feature prioritization, and the execution of impactful new product launches. Her hands-on approach to campaigns, pricing strategies, competitive analysis, and messaging development has not only enhanced brand visibility but also driven significant demand generation.
Colette’s skill set is comprehensive, encompassing messaging, product development, and integrated marketing strategies, with a particular emphasis on mobile applications. Her ability to synthesize research and translate it into actionable marketing strategies has proven invaluable in navigating the complexities of today’s dynamic marketplace. With a focus on delivering measurable results, Colette Crosby Consulting stands as a beacon for businesses looking to elevate their marketing efforts and achieve sustainable growth.
