Ifraz Mughal is a seasoned Lead UX Researcher at Public Sector Resourcing, where he leverages over 15 years of extensive experience in user experience design and research to drive impactful changes in the public sector. His current role involves a critical focus on enhancing the...
Ifraz Mughal is a seasoned Lead UX Researcher at Public Sector Resourcing, where he leverages over 15 years of extensive experience in user experience design and research to drive impactful changes in the public sector. His current role involves a critical focus on enhancing the user experience for HM Land Registry, particularly in the platform utilized by caseworkers to process changes to the Register. Recognizing the pressing issue of delays that have not only affected operational efficiency but also caused significant stress for citizens, Ifraz has embarked on a comprehensive research initiative. This includes mapping out caseworker behavior through in-depth interviews and observational studies, allowing him to identify pain points and areas for improvement.
Ifraz's expertise in collaborative problem-solving and user-centered design principles enables him to challenge conventional client briefs effectively, ensuring that the solutions developed are not only innovative but also practical and aligned with user needs. His work is characterized by a strong emphasis on accessibility and interaction design, ensuring that all users, regardless of their background or abilities, can navigate the platform seamlessly. With a solid foundation in content strategy and conversion optimization, Ifraz is adept at translating complex user insights into actionable design recommendations.
Key projects under his leadership have included the implementation of focus groups to gather diverse perspectives and the use of tools like Axure RP and OmniGraffle for prototyping and wireframing. By fostering a culture of continuous feedback and iterative design, Ifraz is committed to transforming the user experience within public services, ultimately aiming to restore public confidence and improve overall satisfaction with government processes.
