Barry Lycett is a seasoned Marketing & Branding professional currently serving as the Director at Been-There Limited, where he leverages his extensive experience in international B2B technical and technology sectors to drive impactful marketing strategies. With a passion for fostering marketing success in innovative growth...
Barry Lycett is a seasoned Marketing & Branding professional currently serving as the Director at Been-There Limited, where he leverages his extensive experience in international B2B technical and technology sectors to drive impactful marketing strategies. With a passion for fostering marketing success in innovative growth businesses, Barry has been instrumental in developing and executing comprehensive marketing plans that align with organizational goals and market demands. His expertise spans a wide array of specialties, including integrated marketing communications, branding and brand development, and international marketing, making him a valuable asset in today’s competitive landscape.
At Been-There Limited, Barry is leading key projects that focus on enhancing brand visibility and engagement through strategic marketing initiatives. His hands-on approach to marketing planning and strategy has resulted in successful campaigns that resonate with target audiences and drive measurable results. Barry’s proficiency in B2B marketing and channel marketing allows him to craft tailored solutions that meet the unique needs of clients, while his skills in event management and direct marketing ensure that every touchpoint is optimized for maximum impact.
Barry’s ability to lead cross-functional teams fosters collaboration and innovation, enabling the seamless execution of marketing strategies. His commitment to staying ahead of industry trends and adopting cutting-edge marketing technologies positions Been-There Limited as a forward-thinking leader in the market. With a keen understanding of the nuances of global marketing dynamics, Barry continues to inspire and empower teams to achieve excellence, making him a pivotal figure in the realm of marketing consultancy.
