As the Director of Marketing at Absolute Resource Associates, Jean Gennaro plays a pivotal role in shaping the firm’s brand identity and driving its marketing initiatives across New England’s environmental services sector. With extensive experience in the industry, Jean is adept at leveraging a multifaceted...
As the Director of Marketing at Absolute Resource Associates, Jean Gennaro plays a pivotal role in shaping the firm’s brand identity and driving its marketing initiatives across New England’s environmental services sector. With extensive experience in the industry, Jean is adept at leveraging a multifaceted skill set that includes social media marketing, copywriting, and public relations to enhance the firm’s visibility and engagement with key stakeholders. Currently, Jean is spearheading several key projects aimed at increasing client outreach and fostering sustainable relationships with both existing and prospective clients.
One of Jean's notable initiatives involves the integration of advanced internet marketing strategies and SEO practices to optimize the firm's online presence. By developing compelling web content and targeted online advertising campaigns, Jean ensures that Absolute Resource Associates remains at the forefront of the environmental services industry. Additionally, Jean's expertise in video production and email marketing has been instrumental in crafting engaging narratives that resonate with the firm’s audience, effectively communicating the importance of environmental stewardship.
Under Jean's leadership, the marketing team is not only focused on traditional advertising but also on innovative approaches that harness the power of social media platforms to amplify brand messaging. By analyzing market trends and client feedback, Jean continuously refines marketing strategies to align with the evolving needs of the community and the environment. This proactive approach not only strengthens the firm’s market position but also reinforces its commitment to sustainability and responsible resource management. Through a blend of creativity and strategic insight, Jean Gennaro is driving Absolute Resource Associates toward a future of growth and impact in the environmental services landscape.