As the Chief Product Officer at Dotdash Meredith, Adam McClean plays a pivotal role in shaping the future of one of America’s largest digital and print publishing companies. With a robust background in product and UX design, Adam leverages his extensive experience across media, commerce,...
As the Chief Product Officer at Dotdash Meredith, Adam McClean plays a pivotal role in shaping the future of one of America’s largest digital and print publishing companies. With a robust background in product and UX design, Adam leverages his extensive experience across media, commerce, and personalization to drive innovative solutions that resonate with nearly 200 million users. His leadership is instrumental in overseeing key projects that enhance user engagement and streamline the digital experience across Dotdash Meredith’s diverse portfolio of iconic brands, including PEOPLE, Better Homes & Gardens, and Allrecipes.
Adam’s strategic vision is underscored by a deep understanding of various revenue models, including ad-supported, affiliate, transactional, and subscription services. This expertise allows him to effectively align product development with business objectives, ensuring that each initiative not only meets user needs but also contributes to the company’s bottom line. His collaborative approach fosters synergy among Product, Design, UX, and Engineering teams, driving cross-functional projects that enhance the overall user experience.
In an era where digital media is rapidly evolving, Adam’s proficiency in digital strategy, web analytics, and product marketing positions him as a thought leader in the industry. His commitment to leveraging data-driven insights to inform product decisions ensures that Dotdash Meredith remains at the forefront of digital innovation. As he continues to champion user-centric design and strategic product development, Adam McClean is not only enhancing the company’s offerings but also setting new standards for excellence in the publishing landscape.
