As the Vice President and Design Director of Customer Experience (CX) and User Experience (UX) at First Horizon Bank, Strat Parrott plays a pivotal role in shaping the bank's approach to customer engagement and service delivery. With a robust background in design disciplines, Strat leads...
As the Vice President and Design Director of Customer Experience (CX) and User Experience (UX) at First Horizon Bank, Strat Parrott plays a pivotal role in shaping the bank's approach to customer engagement and service delivery. With a robust background in design disciplines, Strat leads the development of innovative customer experience processes and initiatives that are integral to the bank's strategic vision. His expertise in customer experience transformation allows him to leverage insights from extensive research and data analysis, ensuring that every touchpoint in the customer journey is optimized for satisfaction and loyalty.
Strat's leadership style is characterized by adaptive leadership and a commitment to people empowerment, fostering a collaborative environment that encourages creativity and innovation. By building and maintaining strong relationships with stakeholders across various departments, he champions empathy-driven design initiatives that resonate with customers' needs and expectations. His strategic insights are instrumental in aligning First Horizon's branding and campaign development efforts with the evolving landscape of digital banking.
Currently, Strat is spearheading key projects that integrate artificial intelligence (AI) into customer interactions, enhancing personalization and efficiency. His proficiency in art direction and graphic design further enriches the bank's visual identity, ensuring that it remains contemporary and engaging. As he continues to drive excellence throughout the customer value chain, Strat's vision and expertise position First Horizon Bank as a leader in delivering exceptional customer experiences in the financial services industry.
