As the Senior Director of Roundel Partner Solutions at Target, James Gourde plays a pivotal role in shaping the future of retail media through innovative strategies and collaborative partnerships. With a robust background in both e-commerce and brick-and-mortar environments, James leads a dynamic team of...
As the Senior Director of Roundel Partner Solutions at Target, James Gourde plays a pivotal role in shaping the future of retail media through innovative strategies and collaborative partnerships. With a robust background in both e-commerce and brick-and-mortar environments, James leads a dynamic team of directors, account managers, and sales executives dedicated to delivering exceptional media results for mid-sized accounts. His expertise in merchandising and inventory management allows him to support various merchandising categories, including Frequency and Discretionary businesses, ensuring that each campaign aligns seamlessly with Target's overarching business objectives.
James is known for his ability to foster strong cross-functional partnerships, which is critical in navigating the complexities of retail marketing and brand management. By leveraging his skills in negotiation and strategic sourcing, he effectively drives initiatives that enhance brand visibility and consumer engagement across multiple channels. His leadership style emphasizes the development of high-performing teams, empowering his staff to innovate and excel in a rapidly evolving marketplace.
Key projects under James's direction include the implementation of targeted marketing campaigns that utilize data-driven insights to optimize media spend and maximize return on investment for partners. His commitment to staying ahead of industry trends ensures that Target remains a leader in retail media solutions, providing clients with cutting-edge strategies that resonate with today’s consumers. As he continues to advance Target's Roundel Partner Solutions, James Gourde exemplifies the intersection of strategic vision and operational excellence in the retail landscape.
