Chelsea Green is a dynamic Partnerships Director at Fabletics, where she leverages her extensive expertise in strategic partnerships and brand awareness to drive significant growth and customer acquisition. With a rich background in storytelling that began in her childhood, Chelsea has honed her ability to...
Chelsea Green is a dynamic Partnerships Director at Fabletics, where she leverages her extensive expertise in strategic partnerships and brand awareness to drive significant growth and customer acquisition. With a rich background in storytelling that began in her childhood, Chelsea has honed her ability to craft compelling narratives that resonate with diverse audiences. At Fabletics, she oversees a multi-tiered partnerships and influencer program that boasts an impressive network of over 2,000 celebrities, brand ambassadors, micro-influencers, and content creators. This extensive collaboration not only amplifies brand visibility but also fosters authentic connections with consumers.
One of Chelsea's key achievements includes the successful launch of Fabletics Mens and Fabletics Scrubs, where she developed full-funnel influencer and partnership programs that effectively captured the essence of each brand. Her strategic approach ensures that every partnership aligns with Fabletics' mission of inclusivity and empowerment, while also driving measurable results. By utilizing her skills in media relations, event planning, and advertising, Chelsea has been instrumental in scaling these initiatives, further solidifying Fabletics' position in the competitive athleisure market.
Chelsea's leadership style emphasizes collaboration and delegation, enabling her to manage a multi-cultural team that thrives on creativity and innovation. Her passion for storytelling continues to influence her work, as she crafts engaging campaigns that not only promote products but also inspire a lifestyle centered around health and wellness. As Fabletics continues to expand its reach, Chelsea Green remains at the forefront, driving impactful partnerships that elevate the brand and connect with customers on a deeper level.
