John Urquijo serves as Vice President of Credit Products at City National Bank (CNB), where he leverages his extensive expertise in consumer lending and project management to drive innovation and enhance the bank's offerings in the competitive financial landscape. With a deep understanding of both...
John Urquijo serves as Vice President of Credit Products at City National Bank (CNB), where he leverages his extensive expertise in consumer lending and project management to drive innovation and enhance the bank's offerings in the competitive financial landscape. With a deep understanding of both primary and secondary mortgage markets, John plays a pivotal role in the development and execution of key projects that align with CNB's strategic goals. His leadership in launching new mortgage products and digital initiatives has not only streamlined operations but also improved customer experiences, positioning CNB as a leader in consumer banking.
In his current role, John is instrumental in overseeing complex, cross-functional projects that encompass business process improvements and compliance with regulatory standards. His formal training in project management and product development equips him with the skills necessary to navigate the intricacies of the capital markets and manage risk effectively. By utilizing tools such as the Enterprise Product & Pricing Engine (PPE), he ensures that CNB remains competitive in pricing and product offerings, ultimately driving new business development.
John's commitment to excellence is evident in his ability to negotiate favorable terms and conditions for loans, while also implementing marketing strategies that resonate with target audiences. His collaborative approach fosters strong relationships across departments, enabling CNB to deliver comprehensive solutions that meet the diverse needs of its consumer and small business clientele. As a key player in CNB's consumer and small business credit products group, John Urquijo continues to shape the future of banking, ensuring that the institution remains at the forefront of industry advancements.
