Geh Chia serves as the Group Head of Digital at MIDF, where he spearheads transformative initiatives that bridge technology and business strategy across the organization. With a wealth of experience spanning over a decade, Geh has cultivated a robust expertise in digital transformation, particularly within...
Geh Chia serves as the Group Head of Digital at MIDF, where he spearheads transformative initiatives that bridge technology and business strategy across the organization. With a wealth of experience spanning over a decade, Geh has cultivated a robust expertise in digital transformation, particularly within the realms of banking, fintech, and investment. His leadership is pivotal in driving the Group's Digital and Data functions, where he orchestrates large-scale projects aimed at enhancing operational efficiency and customer engagement.
Under Geh's stewardship, MIDF has embarked on ambitious projects that redefine its Digital Transaction Banking and Digital Stockbroking services. His role encompasses not only business leadership but also P&L accountability, ensuring that these digital offerings are not only innovative but also financially viable. By leveraging his skills in data analysis and analytics, Geh has been instrumental in harnessing insights that inform strategic decision-making and product marketing, ultimately enhancing service delivery and customer satisfaction.
Geh's multifaceted background, which includes running P&L and leading transformation efforts, equips him with a unique perspective on the intersection of technology and business. His ability to lead cross-functional teams fosters collaboration and drives results across various sectors, including consumer banking, insurance, and payment solutions. As he continues to challenge himself and the status quo, Geh Chia remains a key figure in shaping the digital landscape of MIDF and the broader financial services industry.
