Manasa Jyothi Pandith serves as a Senior Lead at PayU, where she plays a pivotal role in shaping the company's offline branding and event marketing strategies. With a strong focus on enhancing brand visibility and fostering community engagement, Manasa is responsible for managing key digital...
Manasa Jyothi Pandith serves as a Senior Lead at PayU, where she plays a pivotal role in shaping the company's offline branding and event marketing strategies. With a strong focus on enhancing brand visibility and fostering community engagement, Manasa is responsible for managing key digital events such as UpStart, CodeUp, and PayUEdge. These initiatives are designed to connect startups, developers, and merchants, creating a vibrant ecosystem that promotes innovation and collaboration within the fintech landscape.
Her expertise in event-based marketing is evident in her meticulous organization of events that not only showcase PayU’s offerings but also facilitate meaningful conversations around product development and industry trends. By spearheading sponsorship initiatives, Manasa ensures that PayU maintains a prominent presence at industry events, effectively elevating the brand's profile among key stakeholders.
In addition to her event management skills, Manasa excels in business development and startup partnerships, leveraging her extensive network to create synergies that drive mutual growth. Her proficiency in social media marketing further amplifies the reach of PayU’s initiatives, allowing for a broader audience engagement and brand loyalty. As a collaborative team player, she fosters an environment of teamwork and innovation, consistently exceeding the expectations of her mentors and peers. Manasa's commitment to professional growth and excellence positions her as a dynamic leader within PayU, dedicated to advancing the company's mission in the ever-evolving fintech sector.