Tarun D Vijay is a seasoned Digital Transformation Leader at Future Generali India Insurance Co Ltd, where he leverages over 24 years of extensive experience in Product Management, User Experience, and Product Marketing. His role is pivotal in shaping the digital landscape of the organization,...
Tarun D Vijay is a seasoned Digital Transformation Leader at Future Generali India Insurance Co Ltd, where he leverages over 24 years of extensive experience in Product Management, User Experience, and Product Marketing. His role is pivotal in shaping the digital landscape of the organization, focusing on creating customer-centric solutions that not only enhance user engagement but also drive significant business growth. With a Forrester CX Professional certification, Tarun is adept at implementing strategies that streamline user experience, ensuring that the brand promise of Future Generali resonates with its audience.
In his current capacity, Tarun manages a comprehensive suite of digital activities, overseeing everything from website design and search engine optimization (SEO) to content management and analytics. His expertise in digital marketing and web strategy allows him to effectively control and optimize the brand's online presence, aligning it with revenue goals and traffic targets. By integrating social proof into the user experience, he enhances brand credibility and fosters customer loyalty.
Key projects under Tarun’s leadership include the development of innovative digital products that cater to evolving customer needs and preferences. His focus on e-commerce and new media strategies has positioned Future Generali as a forward-thinking player in the insurance sector. Tarun’s ability to manage teams and cultivate talent further strengthens the organization’s digital capabilities, ensuring that Future Generali not only meets but exceeds customer expectations in an increasingly competitive marketplace.
