Alfredo Silva is a seasoned product design leader currently serving as the Principal Experience, UX, & Service Design - Generative A.I. at Humana, where he plays a pivotal role in shaping the future of user experience within the organization. With nearly 20 years of experience...
Alfredo Silva is a seasoned product design leader currently serving as the Principal Experience, UX, & Service Design - Generative A.I. at Humana, where he plays a pivotal role in shaping the future of user experience within the organization. With nearly 20 years of experience in both B2B and B2C applications, Alfredo has honed his expertise in leading large, squad-modeled teams through complex product design cycles. His leadership is characterized by a strong commitment to user-centered design methodologies, which he seamlessly integrates into the Agile framework to enhance collaboration across multiple teams and business functions.
At Humana, Alfredo spearheads key projects that leverage generative AI to innovate and optimize user experiences, driving multimillion-dollar ROI. His strategic approach to design thinking not only aligns with business objectives but also transforms the organization’s design culture, fostering an environment where creativity and functionality coexist. By mentoring emerging design talent and scaling design capabilities, he ensures that Humana remains at the forefront of the healthcare industry’s digital transformation.
Alfredo’s diverse background spans various industries, including Entertainment, Retail/Fashion, and Pharma/Life Sciences, equipping him with a unique perspective on interaction design and service design. His proficiency in prototyping, user flows, and strategic roadmaps enables him to craft intuitive and engaging experiences that resonate with users. As a thought leader in the field, he continues to push the boundaries of design innovation, making significant contributions to Humana's mission of improving health outcomes through exceptional user experiences.
