Puja Bedi is a dynamic Associate Vice President of Marketing at Mamaearth, where she leverages her extensive experience in brand marketing to drive growth and innovation in the Beauty and Personal Care segment. With over eight years of expertise spanning both traditional FMCG and the...
Puja Bedi is a dynamic Associate Vice President of Marketing at Mamaearth, where she leverages her extensive experience in brand marketing to drive growth and innovation in the Beauty and Personal Care segment. With over eight years of expertise spanning both traditional FMCG and the rapidly evolving D2C landscape, Puja has honed her skills in media planning, consumer insights, and market research, positioning her as a key player in the industry.
In her current role, Puja leads the marketing strategies for Mamaearth's Baby Care and Color Care categories, focusing on enhancing brand equity and consumer engagement. Her strategic approach combines data-driven insights with creative storytelling, allowing her to craft compelling campaigns that resonate with target audiences. By utilizing her proficiency in social media and business strategy, she effectively navigates the fast-paced digital environment, ensuring that Mamaearth remains at the forefront of consumer trends.
Puja's commitment to teamwork and collaboration is evident in her ability to manage cross-functional teams, driving projects that not only elevate brand visibility but also foster a deeper connection with consumers. Her expertise in product management and brand strategy has been instrumental in launching successful initiatives that align with Mamaearth's mission of providing safe and effective products for families. As she continues to shape the future of Mamaearth’s marketing endeavors, Puja Bedi exemplifies the blend of creativity and analytical thinking essential for success in today’s competitive marketplace.
