Peter Ricci is a seasoned professional with over 50 years of extensive experience in the beverage industry, currently serving as Principal Consultant at Alcohol Beverage Professional. His profound understanding of the three-tier system—encompassing producers, distributors, and retailers—enables him to navigate the complexities of the marketplace...
Peter Ricci is a seasoned professional with over 50 years of extensive experience in the beverage industry, currently serving as Principal Consultant at Alcohol Beverage Professional. His profound understanding of the three-tier system—encompassing producers, distributors, and retailers—enables him to navigate the complexities of the marketplace with unparalleled expertise. Peter’s career has been marked by a commitment to fostering relationships with both large corporations and small businesses, helping them develop innovative concepts and execute strategies that resonate with today’s consumers.
Throughout his illustrious career, Peter has conducted hundreds of wine, spirit, and beer dinners, showcasing his ability to curate exceptional experiences that elevate brand visibility and consumer engagement. His knack for creating thousands of wine lists reflects his deep knowledge of product selection and inventory management, ensuring that establishments not only meet but exceed customer expectations.
Peter's expertise extends to strategic planning and marketing, where he has successfully implemented initiatives that drive sales and enhance customer service within the food and beverage sector. His experience working with multiple generations of family-owned businesses has equipped him with a unique perspective on the industry’s rich history and traditions, which he passionately shares with clients and colleagues alike. In an era where authenticity and heritage are increasingly valued, Peter’s insights are invaluable for businesses looking to thrive in a competitive landscape. His skills in public relations and account management further bolster his ability to craft compelling narratives that resonate with diverse audiences, making him a sought-after consultant in the alcohol beverage industry.
