Erik Fretland is a dynamic and results-driven consultant specializing in Consumer Packaged Goods (CPG) sales, insights, and strategic growth. Currently self-employed, Erik leverages his extensive experience to empower businesses in maximizing their sales potential while fostering strong, collaborative customer relationships. His approach is rooted in...
Erik Fretland is a dynamic and results-driven consultant specializing in Consumer Packaged Goods (CPG) sales, insights, and strategic growth. Currently self-employed, Erik leverages his extensive experience to empower businesses in maximizing their sales potential while fostering strong, collaborative customer relationships. His approach is rooted in the belief that a tailored strategic plan is vital for sustainable growth. By focusing on customized solutions, Erik ensures that each partnership is designed to drive profitable and repeatable success.
In his role, Erik has spearheaded key projects that include launching new products both regionally and nationally, optimizing demand planning processes, and enhancing private label offerings. His expertise in sales management and business strategy enables him to identify unique opportunities for growth, ensuring that his clients not only meet but exceed their sales targets. Erik’s commitment to cross-functional team leadership allows him to streamline business processes and team structures, creating an environment where innovation and efficiency thrive.
With a strong emphasis on customer success, Erik employs strategic sales techniques that resonate with diverse market segments. His ability to analyze market trends and consumer behavior equips businesses with the insights needed to make informed decisions. Erik’s passion for driving growth is matched by his belief that the journey should be enjoyable, fostering a positive atmosphere that encourages collaboration and creativity. Whether working with established brands or emerging companies, Erik Fretland is dedicated to unlocking the full potential of every business he partners with, ensuring long-term success in the competitive CPG landscape.
