Sola Biu, as the Vice President of Global Brand Marketing and Engagement at Amyris, is at the forefront of a transformative movement within the beauty and health sectors. With over 15 years of experience in marketing communications and design, Sola has honed her expertise in...
Sola Biu, as the Vice President of Global Brand Marketing and Engagement at Amyris, is at the forefront of a transformative movement within the beauty and health sectors. With over 15 years of experience in marketing communications and design, Sola has honed her expertise in brand building, leveraging her creative direction and graphic design skills to elevate Amyris's portfolio of sustainable beauty brands, including Stripes, Biossance, JVN, Pipette, and Costa Brazil. Her role is pivotal in advancing Amyris's mission to democratize access to clean beauty and health products, ensuring that innovation and sustainability are not just buzzwords but integral to the brand's identity.
At Amyris, Sola leads key projects that intertwine storytelling with consumer engagement, crafting compelling narratives that resonate with diverse audiences. By employing her deep understanding of e-commerce and business development, she drives strategies that enhance brand visibility and foster community connections. Her proficiency in tools like Adobe Creative Suite, including Photoshop and Illustrator, allows her to create visually striking campaigns that capture the essence of each brand while promoting their commitment to sustainability.
Sola's passion for advancing cultural norms is reflected in her collaborative approach, working closely with cross-functional teams to ensure that every marketing initiative aligns with the company's core values. Her public speaking skills further amplify Amyris's mission, as she engages with industry leaders and consumers alike, advocating for a future where clean beauty is accessible to all. Through her visionary leadership, Sola Biu is not only shaping the narrative of Amyris but also redefining what it means to be a responsible and innovative player in the beauty industry.
