Sabine Mayer-Raaphorst is a seasoned marketing and sales executive with over 20 years of experience in the consumer goods industry, currently serving as the Head of Marketing for Germany and Austria at Just Eat Takeaway.com. In this pivotal role, Sabine leads a dynamic country marketing...
Sabine Mayer-Raaphorst is a seasoned marketing and sales executive with over 20 years of experience in the consumer goods industry, currently serving as the Head of Marketing for Germany and Austria at Just Eat Takeaway.com. In this pivotal role, Sabine leads a dynamic country marketing team that focuses on three key areas: Consumer, Partner, and Courier marketing. Her strategic vision is instrumental in the development and implementation of the overarching country marketing strategy and calendar, ensuring alignment with the company's global objectives.
Sabine's expertise lies in her ability to blend strategic brand positioning with deep consumer insights, allowing her to craft compelling marketing campaigns that resonate with diverse audiences. She plays a crucial role in advising senior management on strategic decisions that impact brand performance, customer retention, and partner engagement, tailoring initiatives to meet the unique demands of the local market. Her collaborative approach fosters close cooperation with various teams, including Brand, Performance, and Partnerships, enabling a cohesive strategy that drives growth and enhances brand loyalty.
With a rich background in advertising development and innovation management, Sabine has successfully positioned iconic multinational brands across multiple markets, including the UK, Nordics, and Austria. Her passion for building brands is complemented by her strong analytical skills, which empower her to leverage consumer insights effectively. As a leader who champions health marketing and portfolio management, Sabine is dedicated to creating impactful marketing strategies that not only elevate brand presence but also contribute to the overall success of Just Eat Takeaway.com in the competitive food delivery landscape.
