As the Sr. Director of Beverage at 7-Eleven, Dennis Phelps plays a pivotal role in steering the company’s beverage division towards sustained growth and profitability. With a remarkable responsibility for overseeing sales of $2 billion and a gross profit of $875 million, Dennis is at...
As the Sr. Director of Beverage at 7-Eleven, Dennis Phelps plays a pivotal role in steering the company’s beverage division towards sustained growth and profitability. With a remarkable responsibility for overseeing sales of $2 billion and a gross profit of $875 million, Dennis is at the forefront of strategic decision-making that directly impacts the bottom line. His expertise in P&L management and market planning has been instrumental in reversing a two-year trend of declining sales, culminating in a successful first year of growth.
Dennis’s strategic vision encompasses not only the management of existing product lines but also the creative development of innovative beverage offerings that resonate with consumer preferences. His ability to leverage customer insights allows him to identify emerging trends and adapt the product portfolio accordingly, ensuring that 7-Eleven remains competitive in a dynamic retail landscape. By directing comprehensive annual and monthly sales planning for over 8,000 stores across the U.S. and Canada, he ensures that each location is equipped to meet customer demands while maximizing profitability.
His leadership style is characterized by a strong emphasis on building high-performing teams, fostering a culture of collaboration and accountability. Dennis’s influential selling skills and business acumen enable him to negotiate effectively with suppliers and stakeholders, driving efficiencies throughout the supply chain. As a respected figure in the retail merchandising and marketing arena, Dennis continues to shape the future of 7-Eleven's beverage category, positioning the brand as a leader in convenience retailing.
