Lon Carlson is a seasoned sales professional at Reardon Office Equipment, where he leverages his extensive expertise in strategic consulting and sales strategy development to drive growth and enhance customer relationships. With a solid foundation in technology sales, particularly with industry leaders like HP, Sharp,...
Lon Carlson is a seasoned sales professional at Reardon Office Equipment, where he leverages his extensive expertise in strategic consulting and sales strategy development to drive growth and enhance customer relationships. With a solid foundation in technology sales, particularly with industry leaders like HP, Sharp, Canon, and Riso, Lon has successfully navigated the complexities of the office equipment market. His proficiency in utilizing MS Office tools—especially Excel for data analysis and PowerPoint for impactful presentations—enables him to craft comprehensive business plans that align with the needs of account managers and their customer databases.
In his current role, Lon is instrumental in implementing Time and Territory Management (TTM) strategies, effectively zoning territories to optimize sales efforts and maximize market penetration. His approach to sales is deeply rooted in solution selling, where he identifies client needs and tailors offerings to provide value-driven solutions. Lon's commitment to continuous improvement is reflected in his participation in renowned sales training programs, including those by Miller Heiman, Dale Carnegie, and Tom Hopkins, which have honed his skills in cold calling, direct sales, and sales management.
Key projects under Lon's leadership include the development of targeted marketing strategies that not only enhance brand visibility but also foster team building and succession planning within the sales department. His ability to integrate innovative sales processes has positioned Reardon Office Equipment as a competitive player in the industry, ensuring sustainable growth and a loyal customer base. With a keen eye for market trends and a passion for technology, Lon Carlson continues to be a driving force in the sales landscape at Reardon Office Equipment.
