Patty Gust is a dynamic leader in the Greater Los Angeles Area, serving as the Founder and VP Director of Linear TV-OTT/CTV and Digital Mobile Sales at Executive Leaders in Cross Platform Sales & Marketing. With a robust background in both traditional and digital media,...
Patty Gust is a dynamic leader in the Greater Los Angeles Area, serving as the Founder and VP Director of Linear TV-OTT/CTV and Digital Mobile Sales at Executive Leaders in Cross Platform Sales & Marketing. With a robust background in both traditional and digital media, Patty has honed her expertise in driving revenue growth through innovative ad sales strategies and comprehensive business development initiatives. Her leadership is characterized by a keen understanding of the evolving media landscape, where she effectively integrates promotions and content to enhance client engagement and satisfaction.
In her current role, Patty is spearheading key projects that bridge the gap between linear television and digital platforms, ensuring that clients maximize their advertising potential across multiple channels. She is particularly adept at leveraging SaaS enterprise solutions to streamline operations and enhance marketing effectiveness. By attending networking events and actively participating in industry discussions, Patty remains at the forefront of emerging trends, allowing her to provide valuable insights that shape strategic decision-making.
Her specialties encompass a wide range of skills, including direct sales, digital marketing, and media strategy, which she utilizes to foster lead generation and optimize advertising campaigns. Patty’s commitment to tracking industry trends and researching leaders in the field positions her as a thought leader in cross-platform sales and marketing. With a passion for interactive marketing and a proven track record in content strategy, Patty Gust continues to drive innovation and growth in the ever-evolving media industry.
