Christina Smith serves as the Executive Vice President of Global Content Operations at Trusted Media Brands (TMB), where she leverages over a decade of experience in managing globally-distributed and remote-first teams. In her pivotal role, Christina oversees a robust Content Operations Division, leading a talented...
Christina Smith serves as the Executive Vice President of Global Content Operations at Trusted Media Brands (TMB), where she leverages over a decade of experience in managing globally-distributed and remote-first teams. In her pivotal role, Christina oversees a robust Content Operations Division, leading a talented team of seven direct reports and more than 150 full-time employees. Her strategic vision is instrumental in optimizing processes and implementing cutting-edge technology that enhances content creation and management across TMB's diverse platforms, including print, web, and video.
A collaborative business leader, Christina excels in cross-functional collaborations, working closely with the executive team to identify and capitalize on opportunities that improve the organization’s cost structure and operational efficiency. Her data-driven decision-making approach ensures that performance measurement is at the forefront of all initiatives, allowing TMB to adapt swiftly to the ever-evolving media landscape.
Key projects under Christina's leadership include the integration of advanced content management systems that streamline workflows and enhance productivity, as well as initiatives aimed at elevating the quality and reach of TMB's digital strategy. Her expertise in remote team management not only fosters a culture of accountability and innovation but also empowers her teams to thrive in a dynamic environment. With a keen understanding of client services and social media trends, Christina is dedicated to driving TMB's mission forward, ensuring that the brand remains a trusted source of engaging and impactful content in the industry.
